Vancouver 2010
Hosting the World

Creating an Olympic identity program is one of the world's most complex branding exercises. Hulse & Durrell were two of six members of the Vancouver 2010 design team.

The team was responsible for over 10,000 design applications and some of the most iconic elements of the Games, including the identity, medals, mascots, torches, podiums, publications, posters, and uniforms.

Millions experienced the work locally and billions watched from around the globe. Not only was Vancouver 2010 the most-viewed Winter Games to date, but it was also one of the few profitable Olympics in recent decades, achieving the highest ticket, sponsorship, and merchandise revenues in Winter Games history.

Photography by Rick Collins, Steve Simon, Ben Hulse, Greg Durrell.

© 2010 – 2021 Hulse & Durrell Design Ltd.