Olympic Pictograms
For the Digital Age

We were tasked with creating a series of pictograms to represent all current, upcoming, and historic sports across the International Olympic Committee’s digital platforms.

Pictograms are designed to communicate to an international audience with diverse language and cultural backgrounds. They have been a part of Olympic design programs since the Tokyo 1964 Games.

The pictograms were developed in collaboration with illustrator Tamer Koseli and are now in use on Olympic.org.

© 2010 – 2021 Hulse & Durrell Design Ltd.