Equestrian Canada
Taking the Lead

We developed a new name, identity, and brand strategy centred around the equestrian lifestyle and extraordinary relationship people have with these animals.

From grassroots programs to the international stage, Equestrian Canada represents 100,000 members and sanctions 600 nation-wide competitions each year. 

The systematic reposition unified all programs to increase impressions and enhance the perception of the sport, organization, partners, and athletes.

We created a series of short films featuring athlete stories heading in to the Rio 2016 Olympic Games.

Photography by Rick Collins and Steve Simon. Videography by Benjamin Taft. Music by Mark Lazeski. Audio post-production by Toby Hulse. 

© 2010 – 2021 Hulse & Durrell Design Ltd.