Taking the Lead
- brand guidelines,
From grassroots programs to the international stage, Equestrian Canada is the national governing body for equestrian sports and horse welfare. The organization represents 100,000 members and sanctions 600 nation-wide competitions each year. We were tasked to rethink every aspect of a wildly diverse brand which had seen engagement and value drop year over year for a decade.
In concert with transformational leadership and a new vision for the organization, we developed a new name, identity, and brand strategy centred around the equestrian lifestyle and the extraordinary relationship we have with these animals. Horses have carried us between civilizations, powered revolutions, and we have partnered in athletic competition since the ancient Olympic Games.